20 NOV 2017

Alison Peake has been appointed General Manager of specialist care village, Belong Newcastle, which is set to provide a range of dementia and nursing care services, facilities and accommodation when the village opens on Lower Street early in 2018.


Alison brings with her a wealth of knowledge and experience of health and social care, both with Belong and in her previous roles as Hospital Matron and Hospital Director. She takes up leadership of Belong Newcastle from her previous role as Lead Nurse at the organisation’s Crewe care village.

Commenting on her appointment, Alison said: “I’m delighted to be taking up this post with Belong Newcastle and look forward to the months ahead as we prepare for opening and start to recruit to key positions in the village.

“This is set to be a very special village for us due to the unique opportunities that will be created by the Belong Heritage Gallery and we are really excited about its potential to engage people with dementia and new and meaningful ways.”

Located at the site which incorporates the iconic Maxims nightclub building, Belong Newcastle will incorporate the Belong Heritage Gallery, thanks to a £1.8 million grant from the Heritage Lottery Fund which is enabling the building’s restoration as part of the project.

The gallery will include a range of facilities designed to celebrate the building’s heritage, including Sammy Bell’s Tea Room, a recreation of the Old Pomona Inn and a reminiscence gallery. A timeline will chart its history from its origins as a 17th century home, through to its development as Newcastle’s first pottery, a staging coach inn and more recently its incarnation as Maxims nightclub.

Belong’s Deputy Chief Executive, Tracy Paine, commented: “We are delighted to welcome Alison to lead the Newcastle team – she has vast experience in working with older people and is very passionate about the care village model. We are sure that her enthusiasm for this role and warm personality will be a great asset to the new village.”